Who Says your dreams can’t come true?!
Hand Engraving for Brand Activation Event Recap
In April, I collaborated with Rare Beauty to provide calligraphy engraving services for their Soft Pinch blush launch at Sephora Times Square. It was great hand engraving for the brand activation in NYC. Yes, an earthquake happened in the middle of the event, but we were so busy engraving so many blushes we had no idea!
It was an absolute dream to work with such a wonderful client to bring an incredible activation to life. However, the most memorable moments for me were each customer’s reactions as we engraved their products within a few minutes. The event was in the heart of NYC, Times Square, so visitors throughout the world got their blushes engraved. Many of the customers had unique names and were in awe to have a personalized item with their name on it for the very first time. The first phase of the event was for VIP clients and the majority of the event was available to customers as they purchased their Soft Pinch products. The brand activation was very dynamic with calligraphy and engraving services, cotton candy, beauty advisors, and other experiences.
Calligraphy and Hand Engraving Photo Recap
Take a look at some of the engravings from the Rare Beauty calligraphy and engraving brand activation in NYC.
Check out my Instagram for a full video recap hand engraving for the Rare Beauty brand activation in NYC.
Live event calligraphy and engraving is an incredible way brand activations, product launches, brand launches, and experiential marketing events can create memorable experiences for their clients and customers. This Rare Beauty event is a great example of how a brand can use live artists to curate a unique experience that also provide permanent gifts for the community.
Check out my website and submit reach out if you’re interested in booking live event calligraphy or engraving for your next event! I would love to work together to bring your vision to life.
Xoxo,
Katie
